Marc Anthony hair care, a brand with over 27 years of salon and product expertise, has launched Repair Bond +Rescuplex, a new collection that delivers salon quality bond repair at 1/3 of salon prices.
 
The system of products is formulated with a Rescuplex Bond Rescue Complex to repair hair’s damaged bonds—including disulfide bonds, which are the same bonds repaired by the leading salon brands.
 
The collection consists of:
 

• Repair Bond +Rescuplex Daily Care Shampoo
• Repair Bond +Rescuplex Daily Care Conditioner
• Repair Bond +Rescuplex Repair & Protect Leave-In Treatment
• Repair Bond +Rescuplex Concentrated Hydrating Mask

Reinforcing & Protecting Hair on a Molecular Level

The Repair Bond +Rescuplex system reinforces and protects hair on a molecular level and is clinically proven to rebuild and maintains hair’s damaged disulfide bonds. Unlike many other bond repair solutions, the composition of Rescuplex, with a specific polymer chain length, provides increased affinity to the hair resulting in improved performance. In molecular testing studies up to 50% of damaged disulfide bonds were recovered.
 
“Marc Anthony has a track record for bringing professional quality products to consumers at an affordable price,” said Mina Kim, vice president of Brand Marketing at MAV Beauty Brands. “At a time when consumers are making more discerning choices with their spend, we want to ensure everyone has access to a salon quality bond repair solution.”

Key Benefits

Key benefits from clinical trials include:
 

• 111% Stronger Hair
• 140% Smoother Hair
• 129% Shinier Hair
• 97% Felt More Moisturized
• 90% Improvement in Breakage
• 90% Felt More Manageable
• 50% Damaged Disulfide Bond Recovery
• For all hair types
• Vegan, Cruelty-Free, Paraben-free, Sulfate-free, Phthalate-free

 
Each product in the four-part Repair Bond +Rescuplex system has a suggested retail price of $9.99 and can be purchased at Walmart, Amazon, CVS, Rite Aid and other retailers January 2023.

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